Like many retailers, I visit a large number of customers and prospects every month, some end up buying other manufacturers, but each of them has my own business card. I go to business breakfast places, conferences, and other social media events where I look for new people I connect with and end up with a new business, each person I meet gets a business card.
One day a few years ago I realized that I was not only issuing a large number of cards but also getting a few of my own. I decided to return to some elders to see if I could find some new hope. As I began to sort myself out, I began to see that most people's cards did not really mean anything about isolation. Unless you work for one of the few companies whose name actually reflects what you do, you may also write your phone number on a piece of paper and forget to include your name.
ABC Company
Mr. Bob Jones
General manager
Phone number
Mobile number
Fax number
Email address
Website
Without going online and looking at every single website I don?t know what companies are doing!
Similarly, all those people I was actively handing over my business card to also had all the means to contact me, written there in black and white, but they didn?t know what I was doing! It?s my job as a salesperson to ?put my face to it?, make sure I stay connected, and remember as much as I can with all my hopes (perhaps, a little help from my CRM). My hopes and hopes for everyone, do not need to remember me, so they need a little help.
I realized that the solution was simple. WRITE ON YOUR BUSINESS CARDS !!!
Here's the situation: Hope returns to the office someday and is told they need a new widget supplier, it's her job to find it. He remembers talking to a few suppliers at the meeting but he still can't remember exactly who he is, so he quickly flips through the cards, and when he comes across one, he doesn't remember the name or face to match, but, with a clear note of "Widgets, budget to the end" Who is invited to the meeting?
I am one of those people who monitors my business cards at meetings. I don?t like silly cardboard connections (exchanging business cards without purpose). Someone says, "Hello, my name is?. Here's my business card, can I have yours?" My suspicion is that I'll be listed as junk mail. to extend the relationship beyond the event you met.
Not all expectations you meet will match your client profile (or influence center). This is especially true for me because I have a very special niche. Focus your attention on those who meet your needs. Write down the notes on the back of the card (the reason for the strong connection), and then have a forum to build your relationship at the next meeting or in your books. Follow up immediately after the meeting by posting the information you promised.
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