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The importance of SEO to increasing brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior. SEO should be done by every business website because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). This will help to boost up the conversion of visitors into customers. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.
Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
Search engines can change their algorithms, impacting a website's search ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes ? almost 1.5 per day. It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

Advantages of SEO
SEO can be an extremely powerful strategy in Digital Marketing. These include free of cost, localized traffic, and a very high Return on Investment (ROI), expanding target to hundreds or even thousands of searchers outside of your normal client network, and permanent results that last beyond your scope of SEO service.
Free of Cost
SEO is totally free of cost, organic, and it depends on how much time we spend researching the best keywords and use them in high-quality content.
Localized Traffic
Following the best SEO strategy and tools such as Google My Business will help to improve localized traffic.
Improve ROI
SEO has performed very well in terms of Return of Investment as it attracts high converting traffic. In 2018 study found that Google was the single largest traffic driver to websites and the importance of showing up on Google searches.
Expand Target
SEO allows a vast network of potential clients, whether, on a local or international level, the website can exponentially increase the number of people who learn about business.
Permanent Result
SEO isn't as volatile as PPC or other paid campaigns, it is certainly longer lasting than many other marketing channels.
Disadvantages of SEO
Long Term Investment
It is one of the biggest disadvantages of SEO in that it takes a long time to produce organic results. If someone in need of a fast solution to boost sales or services, SEO isn't the right choice.
Lack of Guarantees
SEO performing is no guarantee it will work. Google specifically warns businesses against companies that offer guaranteed first-page results.
Competitor's Target
Pursuing SEO means the website will rank high. Websites that rank high are targeted by competitors who want a slice of the SEO.
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S O L U T I O N
P U R P O S E
Post updated on: Jul 15, 2021 12:35:02 AM
Italy is a country with hundreds of cities, thousands of bell towers and hundreds of recipes. One of the things that draws most attention to Italian food is that each dish maintains a strong historical character. A single bite can revive the most representative periods of the country and helps you understand its culture better. Italians brought with them Italian street food such as pizza and pasta which became very popular on the streets of the United States as well. Italy produces the largest amount of wine in the world and is both the largest exporter and consumer of wine. Olive oil is used mostly in Italian food. Basil has been called the queen of Italian herbs. It is the heart of pesto, pasta ,tomato salads and most other recipes in Italian cuisine. Herbs used are parsley, sage, oregano, rosemary etc. From Gorgonzola to Asiago, mozzarella to fontina, Parmesan to provolone, Italy?s cheeses are world renowned !
Some famous Italian dishes-
1. Pizza- It is a savoury dish ,usually round base of leavened wheat based dough,topped with tomatoes,cheese and various ingredients,which is then baked at high temperature.
2. Penne with Arrabiata sauce-Pasta with spicy sauce made from garlic,tomatoes and red chilli peppers cooked in olive oil.
3. Fussily pesto- Pasta with basil based green pesto sauce.
4. Polenta- It is basically cornmeal porridge.
5. Mushroom Risotto- Italian rice dish cooked with broth(soup)
6. Lasagne- It is pasta preparation filled with cheese and herbs.
7. Potato Gnocchi- These are prepared with potatoes, eggs, flour and herbs; served with pesto sauce.
8. Tagliatelle with ragu-It is a pasta preparation with meat based sauce.
9. Cannelloni with tomato sauce- Cylindrical pasta with tomato sauce and cheese.
10. Spaghetti with formaggio- Spaghetti with bechamel and cheese.

Post updated on: Jul 14, 2021 9:18:01 PM
Front office management being an objective oriented subject, involves planning, decision making, innovation, revenue maximization, controlling and customer focused services. It is all about great ideas, people and achievement and therefore requires the mixture of both; art and science.
A front office personnel plays a key role in meeting the guest?s needs. He/ she effectively meet various challenges which help the hotel to satisfy its guests and when their training is conducted inefficiently, after completion it seems as if the trainee?s have donated their blood and they are completely drained out. Nowadays, trainees demand innovation in learning.
Case studies are a pace to move forward to advance teaching. It presents a new dimension to the trainees by giving broader concept of the operations. From the time a guest makes a reservation and arrives at a hotel through the time he or she departs, may form various cases. For example, guest turning to front office with questions, requests, comments and complaints. It brings together the theoretical inputs and hand on practical exercises and divert the trainee?s mind beyond their thinking level.
A case study is a puzzle that has to be solved to achieve best possible option in respective situation. A good case study makes the trainees realize as if they are the part of the scenario and commence them to think for more innovative ideas. The case should have enough information in it that readers can understand what the problem is and after thinking and analyzing the information; the readers should be able to come up with a proposed solution. Mostly real case studies put more strength than fictitious cases as they are the real examples of an organization which includes the relevant data and adds to the trainee?s interest. which includes the relevant data and adds to the trainee?s interest.
Just Imagine, if a trainer says, ?This is my real life example when I was with XYZ hotel, please tell me what you would have done if it ever came to you?. Don?t you think they would provide us more innovative ideas to defeat us?
Before conducting a case study in the training, it is very crucial to properly select a case. Should the case study be related to Customer Service, PMS, Reservation of a group or welcoming a walk-in? We must try to relate it with the previous topic discussed as well as with the current one. It will help the trainee?s to recall and brush up all the topics with a LIVE example. Case study research excels at bringing us to an understanding of a complex issue and can extend experience or add strength to what is already known through previous research.
It is a good practice to distribute the case study at the end of the session and ask them to go through and discourse it next day, which will help them to grasp more and more ideas. As per a research, a case study requires a minimum of two hours to hash out.
Before starting to refer a case, first think of several important ?design? questions:
What are theories or concepts of hospitality you are going to teach through the case?
How would trainees react to the case? Is it sufficiently challenging and interesting?
Is the case relevant for all the theoretical inputs required to learn a topic?
Would the case help in brain storming of the trainees?
Do we have the proper solution to the questions of the case?
Will the case study help the trainee?s in relating it with other topics as well?
Case will need a conclusion. Rather than putting answer in the case, leave the trainee?s with some more questions. It is not about correction in the answers given by the audience, as everyone has different skills to handle a situation. And since no two guests, two hotels are ever the same and so no manager has the same qualities; they have their different opinion about a situation and different strength to handle it. The variety of talent and skills are needed to satisfy guest needs which makes to front office work exciting and challenging.
The case method is a powerful approach to teaching and learning hospitality subjects. Its main advantage is that it is ?problem-oriented?, as opposed to solution-based, approach to teaching and learning. It allows trainees to participate in ?real-life? decision making processes by first identifying the major ?problem? in the case before formulating appropriate solutions.
Seeing the nature and importance of front office department, case study is one of the best methodologies to produce empowered staff, who can take correct decisions in different situations.
Case Study:
Is overbooking important than frequent-stay guest?
Occupancy has been so high that year, that the hotels had regretted a large number of reservations.
In 2006, a group of eight men from a leading MNC group did not agree to check in, due to poor efficiency of front office department to reserve rooms for them. Seven single rooms were booked for these guests, one month prior to the date of arrival at a corporate rate. When they reached the hotel for check in at the reception at 2 am, the hotel refused to provide accommodation to four of the guests, due to non-availability of room.
The guests from the same company refused to check in, as the reservation was made for the entire group and not for four of them. The condition was worse because they were Frequent-Stay Guest (FSG) and this was not expected from the hotel.
The only suggestion the duty manager could give was to accommodate four of them in a double deluxe room (two double beds in a room). The guests were irritated and asked to call front office manager, who was not available. They started shouting, ?We had already received confirmation from you. Does it make no sense to you? We are not going to check in, till your manager comes to the hotel.?
They all sat in the lobby, waiting for the front office manager to come. The front office manager was called by the duty manager in the night, and he spoke to the guest, apologised for the same and somehow the guests were accommodated in the same suite room and assured that they will be shifted to their reserved status room early morning and the check in was made accordingly.
The problem arose due to overbooking of rooms, due to which all rooms were occupied and led to guest dissatisfaction.
Questions
What do you think the front office manager would have said the guests?
Was the management failure here; if so what?
What further long-run action should management take?
What measures can you take to avoid the situation?
What should be the action of night shift staff for morning shift?

Post updated on: Jul 14, 2021 9:17:46 PM
Tera Intezar MujheKar Le Na Pyaar MujheZara Ik Baar MujheKeh De Na Yaar MujheDo You Love MeDo You Love MeDo You, Do YouDo You, Do You..Do You Love MeDo, Do, Do..Kaise Main Bataun Kya Haal Mera HaiTere Bina Har Pal Jaise Saza HaiKaise Main Bataun Kya Haal Mera HaiTere Bina Har Pal Jaise Saza HaiTu Bhi Hai Yahin Aur Main Bhi Hu YahinPhir Kyun Doori Dono Mein Yahan HaiMain Bhi Toh Hu Mushqil MeinJo Hai Tere Dil Mein Zara Tu Keh De NaNa, Na..Do You Love MeDo You Love MeDo You, Do YouDo You, Do You..Do You Love MeTera Intezar MujheKar Le Na Pyaar MujheZara Ik Baar MujheKeh De Na Yaar MujheDo You Love MeDo You Love MeDo You, Do YouDo You, Do You..Do You Love
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